MARKETING ENTRY STRATEGIES

Type of Exporting

Indirect Exporting
- Internal marketing middleman used

Direct Exporting
- International Marketing Middleman not used

Indirect Exporting
-Simplest and Cheapest method
-Exporters stop when home market sales improve
-Exporters lack control over how, when, where and whom product sold

Indirect Exporting Methods

Domestic Purchasing

-Foreign customer buys product at factory gate

-Foreign customer exports, markets and distributes product in one/many.coutries

Export Management Companies (EMC) / Export Houses

Act as export departments for various clients eg tudor rose international limited (UK) represents Ryvita and Unilever

Read more ...